GOOD MORNING MARKETING PODCAST: DIGITAL TRANSFORMATION OF MARKETING
CONSCIOUS CHATTER Episode 150 | BALANCING AUTHENTICITY AMIDST A TIME OF DISRUPTION
Over the past decade, our lives have become increasingly overwhelming thanks to digital transformation. The experience of a “digital transformation” is not something that only affects businesses, but something that has permeated all of our lives as individuals, consumers, and employees.
Small Planet: PARTNER DISCOVERY & INTERVIEW
In episode 150, Kestrel welcomes Lisa Gralnek, a Brand & Strategy Executive, to the show. The Founder + Principal of LVG & Co, Lisa has worked with brands including Chobani, moo.com, adidas, IKEA, Walmart and more over the past decade.
Design Milk + Installation Magazine - MOO INTRODUCES PAPER VIEW AT ART BASEL MIAMI
“Authenticity in branding comes back to mission and vision. What is your purpose? Why do you exist? It’s about walking the walk.”
DESIGN MUSEUM: Interview on Brand Authenticity
At SCOPE’s 15th anniversary showing at Art Basel Miami Beach, business card company MOO, hosts a site-specific installation created by Brooklyn-based designer and artist, Aerosyn-Lex Mestrovic, made entirely of paper incorporating its latest NFC (near field communication) technology.
Before her Design Museum Mornings presentation on May 15th, we sat down with Lisa Gralnek, Head of Brand Marketing at MOO to get the basics of brand authen