Business Strategy for Values-led Brands


We work with values-led brands committed to do better.


Organizations who ambitiously and unapologetically pursue growth, while also ensuring people and planet are considered and well cared for.


We too are committed to do better – for you and the world we share.

We aim to be your trusted partner – counted on to introduce innovative solutions and solidify a course of action. A partner who brings people along both inside and outside the organization; who remains adaptive and responsive in the face of changing macro and micro demands; who thoughtfully challenges the status quo, provides new perspective, listens and engages; in short – a partner who responds directly to your business needs, boosting your certainty of achieving great outcomes.


About the Company


LVG & Co. was founded in 2017, to provide a holistic brand-first business strategy consulting service to values-led organizations.

With the goal of driving growth and positive impact beyond profit alone – we work with diverse businesses to develop insightful positioning and impactful go-to-market strategies that deliver transformative results.


Building upon long-time operating experience – our team weighs what’s most important, elevates the role of brand, then integrates relevant business and cultural insights into our recommendation. And, because we know firsthand the importance of strong execution, we customize implementation plans and offer ongoing support to ensure your success.

Headquartered in New York City, LVG & Co. serves diverse clients around the globe.  


About the Founder


Lisa Gralnek is a Brand Builder and Strategy Executive with more than twenty years of experience. Equally left- and right-brained with a strong analytical mind and still stronger intuition, Lisa combines keen skills of observation with a learner’s mindset. The result is a nuanced appreciation of detail, a respect for cultural pluralism, and an integrated understanding of macro considerations from across the value chain and broader business universe.

Lisa has always loved the creative arts, but honed her instinct for inspired design-led marketing during the first part of her career in the international world of high fashion. Later, after business school and a decade gaining hands-on experience as an ‘intrapreneur’ holding senior-level roles in operations, marketing, and innovation within large retail and consumer companies – Lisa founded LVG & Co.

Lisa holds an MBA from INSEAD, and a BA in Political Science and French from Bates College. She grew up in California, has lived in six US states and seven countries, and speaks three languages. She currently resides in Brooklyn, where you can find her playing tennis, practicing yoga, or walking her dog when not out exploring the city or world.

Lisa thrives on tackling new challenges and working with good people to solve complex problems.


“The future is crafted by those who do work they don’t have to.”

-Scott Belsky, creative entrepreneur