Business Strategy for Values-led Brands


We work with values-led brands committed to do better.


Organizations who ambitiously and unapologetically pursue growth, while ensuring people and planet are also considered and cared for.


We too are committed to do better – for you and the world we share.


With deep expertise in brand positioning, go-to-market strategy, implementation and leadership – plus broad experience driving change and operationalizing growth within companies large and small – our expert team responds directly to your business needs.


We aim to be your trusted partner — counted on to introduce innovative solutions and solidify a course of action. A partner who brings people along both inside and outside the organization; who remains adaptable and responsive in the face of changing macro and micro demands; who thoughtfully challenges the status quo, provides new perspective, listens and engages. In short, a partner who boosts your certainty of achieving great outcomes.


About the Company


LVG & Co. was founded in 2017 to provide a holistic, brand-first type of business strategy consulting to values-led organizations.

Based on the premise that all businesses are distinctly unique, yet most business challenges are ultimately quite similar – we work with diverse organizations to develop insightful positioning and impactful go-to-market strategies that deliver transformative results.


With the goal of driving growth and positive impact beyond profit alone – our senior-level team weighs what’s most important to you, elevates the role of brand, then integrates relevant business and cultural insights into the recommendation. And, as long-time operators who know firsthand the importance of strong execution, we build customized implementation plans and offer ongoing support to ensure your success.

Headquartered in New York City, LVG & Co. serves clients around the globe.  


About the Founder


Lisa Gralnek is a Brand Builder and Strategy Executive with more than twenty years of experience. Equally left- and right-brained with a strong analytical mind and still stronger intuition, Lisa combines keen skills of observation with a learner’s mindset. The result is a nuanced appreciation of detail, a respect for cultural pluralism, and an integrated understanding of macro considerations from across the value chain and broader business universe.

Lisa has always loved good design, but honed her instinct for inspired design-led marketing during the first part of her career in the international fashion world. Later, after business school and a decade gaining hands-on experience as an “intrapreneur” holding senior operations, marketing, and innovation roles inside adidas,, and Chobani respectively – Lisa founded LVG & Co.

Lisa holds an MBA from INSEAD, and a BA in Political Science from Bates College. She grew up in California, has lived in six US states and seven countries, speaks three languages, and currently resides in Brooklyn. She craves time in nature, on the mat, and among the arts. She thrives on tackling new challenges and working with good people to solve complex problems.


“The future is crafted by those who do work they don’t have to.”

-Scott Belsky, creative entrepreneur