Business Strategy for Values-led Brands

Areas of Expertise

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At LVG & Co, we support growth initiatives through:

  1. Brand Positioning

  2. Go-to-Market Strategy

  3. Implementation & Leadership

While these topic areas are broad and many terminologies exist to define them — this is the work that provides a solid launch point to explore your unique business needs.


Brand Positioning

A strong brand & product is your foundation for growth.

  • Mission, Vision & Values Statements

  • Market Fit & Landscape Analysis

  • Brand & Product Architecture

  • Brand Identity & Messaging

  • Product & Business Model Innovation


Go-To-Market Strategy

Your brand is solid; your offer clear. How do you bring it to market and continuously evolve?

  • Audience Definition & Consumer Research

  • Customer Journey Mapping

  • Distribution & Pricing

  • Integrated Marketing & Communications

  • Partnership Strategy


Implementation & Leadership

You know the saying, “the best laid plans…” When the pedal hits the metal, it’s go-time.

  • Implementation Roadmaps

  • Organizational Design & Hiring Strategy

  • Transitional Leadership & Team Management

  • Vendor Onboarding

  • Acting CMO Services


“Life is change. Growth is optional. Choose wisely.” 

- Karen Kaiser Clark, motivational speaker