Business Strategy for Values-led Brands

Areas of Expertise

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At LVG & Co, we broadly focus on three subject areas:

  1. Brand Positioning

  2. Go-to-Market Strategy

  3. Implementation & Leadership

While there are many different terminologies for this type of work, and myriad project possibilities within each area as we’ve defined them — these topics provide a solid launch point for exploring your unique business needs.


Brand Positioning

A strong brand is your foundation for growth.

  • Mission, Vision & Values Statements

  • Market Fit & Landscape Analysis

  • Audience Definitions & Consumer Research

  • Brand & Product Architecture

  • Brand Identity & Messaging


Go-To-Market Strategy

Your brand is solid. How do you bring it to market and continuously evolve?

  • Distribution & Pricing

  • Customer Journey Mapping

  • Integrated Marketing & Communications

  • Partnership Strategy

  • Product & Business Model Innovation  


Implementation & Leadership

When the pedal hits the metal. You know the saying, “the best laid plans…” It’s go-time.

  • Implementation Roadmaps & Activation Plans

  • Organizational Design & Hiring Strategy

  • Transitional Leadership & Vendor Onboarding

  • Team Management & Acting CMO Services


“Life is change. Growth is optional. Choose wisely.” 

- Karen Kaiser Clark, motivational speaker